What are Keyword Rankings?

If you’re managing SEO for a website, that means you also have to measure your impact. But, how do you do that effectively? And is that data really telling you the full story of your quest for organic traffic?

Nobody ever said SEO was easy, but with SerpYou’s Keyword Rankings tool, measuring your optimization successes is a snap. Not only does Keyword Rankings provide actual ranking data from real-life searches in Google and Bing, but also impressions and clicks, alongside valuable metrics from Google Analytics and Google AdWords.

Please your clients with legit rankings data

Your clients want rankings. SerpYou is committed to authorized data. Our Keyword Ranking tool rivals traditional ranking tools and reports with authorized average ranking data that comes directly from Google Webmaster Tools.

Get unparalleled insights about keyword value

This is a whole new level of keyword ranking data. Get your average keyword rankings side-by-side with impressions, click-through rates, visits, search volume and more. Toggle metrics on and off for dozens of views.

Focus on keyword groups for better analysis

Click one button to filter by branded keywords; click another for non-branded ones. Or filter by all your ranking keywords, and then by all your non-ranking ones. Analyze and decide if you need to adjust your strategy.

View your website’s keyword ranking history

SerpYou stores all this data for the life of your account so you can study, report and analyze it to your heart’s content. In fact, keyword ranking histories offer some of the most unique perspectives on a website’s organic traffic you can get.

To get started, simply authorize your Google Webmaster Tools account and we’ll take it from there.

Web-based vs. desktop-based rank tracking tools

Anyone who has tried to manually find their website’s position in a search engine knows it takes way too long, and that they should spend that time in a much more productive way. When you get to a certain point in your business you can’t afford not to use a rank tracker. There are two types of rank trackers: web-based and desktop-based.

Web-based rank tracker like SerpYou

Your rankings are checked daily and automatically.
You can track as many keywords as you need.
No proxies. No hassle.
View you rankings or edit your keywords anywhere with an internet connection.

Desktop-based rank tracker

Your rankings are only updated when you are running program.
If you track more than a handful of keywords you’ll likely be temporary blocked by search engines like Google.
You may need to buy proxies in order to avoid being blocked by search engines.
You can only view your rankings on your own computer.

What is SERP ?

A search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Each page of search engine results usually contains 10 organic listings. The listings, which are on the first page are the most important ones, because those get 91% of the click through rates (CTR) from a particular search. According to a 2013 study, the CTR’s for the first page goes as:

TOP 1: 32.5%
TOP 2: 17.6%
TOP 3: 11.4%
TOP 4: 8.1%
TOP 5: 6.1%
TOP 6: 4.4%
TOP 7: 3.5%
TOP 8: 3.1%
TOP 9: 2.6%
TOP 10: 2.4%

More info: https://en.wikipedia.org/wiki/Search_engine_results_page

Backlinks for Websites-Most reliable way of Viral Marketing

Websites depend on a lot of marketing techniques and use of backlinks is one such important technique. Backlinks are also known as inward links, inlinks, inbound links, and these are incoming links to a site or a wee page that are received by web nodes from other websites.

Why Backlinks are Important

Originally, backlinks are vital for web navigation, today though these links are significant because of SEO or search engine optimization. The more backlinks are there, the more popular a website or webpage is, and this results to high ranking position on search engine results.
Search engines utilize the amount of backlinks a website has in order to determine the site’s ranking in search engine results, as well as its importance and popularity. There are several SEO techniques being used in the attempt of Internet marketers to boost the number of the backlinks that will point to their sites. There are free techniques that can be used easily by almost anyone, while other methods (e.g. linkbaiting) need some marketing and planning in order to work.

There are websites that stumble naturally on link baiting like those with contents about celebrities. When there is a linkbait, it can only be expected that many websites are going to link to that baiting site because information is already in existence there and a lot of people are surely going to read that and click the links from there.

Factors Determining Backlinks Value

Many factors determine backlink’s value:
• Backlinks coming from authoritative pages on certain topics are considered very valuable
• Relevant keyword topics are also used in determining the value of backlinks
• Anchor text is another important factor because labels the page’s hyperlink

Types of Backlinks

There are basically two types of backlinks:
1. Dofollow and
2. Nofollow backlinks.

I. Dofollow backlinks are backlinks being followed by the search engine when they crawl a website. When a search engine crawler enters a page, it crawls the entire blog including its links, images and everything else, and when crawling dofollow links the crawler lands at the page. For instance, a page links to another page and once the crawler crawl the link it lands at the second page and that will result in faster site indexing. This will result to more traffic and higher page ranking.

II. Nofollow backlinks are the backlinks containing nofollow tags. These backlinks are easily ignored by search engine crawler and this means that even though they can provide good traffic, your page may not reach high ranking search results.

Conclusion

Backlinks are important for a website, not just because they can provide higher traffic into a website, but also because they can help your site or page gets high ranking search engine results. Basically, your website needs to be linked to popular pages so that you can get higher number of readers that could easily turn into possible buyers or customers.

If you want to boost the popularity of your web pages, you need to understand that use of backlinks is one of the most important Internet marketing strategies out there. Many site owners have been getting benefits from this specific method, and the good thing about it is that you wouldn’t have to really spend too much time and money just so you can take advantage of backlinks.

Know More about Link Building

Websites depend on a lot of marketing techniques and use of backlinks is one such important technique. Backlinks are also known as inward links, inlinks, inbound links, and these are incoming links to a site or a wee page that are received by web nodes from other websites.

Why Backlinks are Important

Originally, backlinks are vital for web navigation, today though these links are significant because of SEO or search engine optimization. The more backlinks are there, the more popular a website or webpage is, and this results to high ranking position on search engine results.
Search engines utilize the amount of backlinks a website has in order to determine the site’s ranking in search engine results, as well as its importance and popularity. There are several SEO techniques being used in the attempt of Internet marketers to boost the number of the backlinks that will point to their sites. There are free techniques that can be used easily by almost anyone, while other methods (e.g. linkbaiting) need some marketing and planning in order to work.

There are websites that stumble naturally on link baiting like those with contents about celebrities. When there is a linkbait, it can only be expected that many websites are going to link to that baiting site because information is already in existence there and a lot of people are surely going to read that and click the links from there.

Factors Determining Backlinks Value

Many factors determine backlink’s value:
• Backlinks coming from authoritative pages on certain topics are considered very valuable
• Relevant keyword topics are also used in determining the value of backlinks
• Anchor text is another important factor because labels the page’s hyperlink

Types of Backlinks

There are basically two types of backlinks;

1. Dofollow and
2. Nofollow backlinks.

I. Dofollow backlinks are backlinks being followed by the search engine when they crawl a website. When a search engine crawler enters a page, it crawls the entire blog including its links, images and everything else, and when crawling dofollow links the crawler lands at the page. For instance, a page links to another page and once the crawler crawl the link it lands at the second page and that will result in faster site indexing. This will result to more traffic and higher page ranking.

II. Nofollow backlinks are the backlinks containing nofollow tags. These backlinks are easily ignored by search engine crawler and this means that even though they can provide good traffic, your page may not reach high ranking search results.

Conclusion

Backlinks are important for a website, not just because they can provide higher traffic into a website, but also because they can help your site or page gets high ranking search engine results. Basically, your website needs to be linked to popular pages so that you can get higher number of readers that could easily turn into possible buyers or customers.

If you want to boost the popularity of your web pages, you need to understand that use of backlinks is one of the most important Internet marketing strategies out there. Many site owners have been getting benefits from this specific method, and the good thing about it is that you wouldn’t have to really spend too much time and money just so you can take advantage of backlinks.

Web analytics review

The following article contains:
• What is web analytics?
• What importance do web analytics carry?
• Keeping updated: Why so important?
• 4 best web analytic tools

What is web analytics?

“Web analytics make it easy for the webmasters to acquire a complete set of information regarding their website and its traffic. All such information can be used to create effective business strategies, dynamic alterations and to bring about appropriate tactics into the business solutions.”

What importance do web analytics carry?

Web analytics is not merely a collection of statistics about the web traffic but it is, in fact the web analytics that determine the complete performance of a website. It is used to statistically define the results of marketing strategies and applied variations on the website. Provided all such conclusive information about the website, web analytics carry massive importance in the reputation and success of a website. Good web analytics set the roots for competitive search engine optimization.

Keeping updated: Why so important?

So far, many web analytics applications have been introduced in the market. Topping them all, Google web analytics has become the choice of many website owners and experts. Also, it is highly recommended that every website owner who wishes to make a career out of it, uses a well-doing web analytics application to keep updated about the performance of their website. It lets the owner realize where their website stands in the market. It makes them understand which tactics and techniques have been doing well earlier and thus, need to be implemented again and which ones are to be culminated because of their lack of performance.

4 mostly recommended web analytics tools

According to the world’s best recommendation websites and SEO experts, given is a list of four most effective web analytic tools that may help you enhance your website’s performance immensely.

1. Google
Google tops the list of every web analytics application, even the costly ones. It is a very, comprehensive and very elaborative analytics software that compiles up literally every information one needs to know about their website.

2. Adobe digital marketing suite
Featured to be enhanced with Test&Target i.e. for A/B testing. It has extremely handy options and can even be easily used by junior SEOs. However, it is a priced tool with $5000+month cost.

3. Yahoo Web analytics
It is another free web analytic software that covers each and every little tiny detail about a website and its traffic. It is somehow comparable to the Google web analytics but carries more advanced charting options. With enhanced customization, profiling and filtering options, Yahoo is recommended by many SEO expert and professionals.

4. Complete.com
Not very different from what the name suggests, Complete.com provides a complete statistical statement in the form of charts and graphs to the user. Also with deep analytical results, Complete.com gives a thorough overview on where the website stands among other domain related websites.

Summing it up, it is important for every websites better performance that they use an effective web analytics tool.

Social media marketing

This article includes:
• What is social media marketing?
• How important is it?
• Most beneficial social media marketing strategies.

What is social media marketing?

Social media marketing refers to internet marketing by the use of social media websites. As the era of slow communication and low marketing performance has passed, internet and online advisement has greatly taken over the entire concept of commercialism and promotion.

How important is it?

Social media marketing creates immensely positive results with regard to gaining popularity, interactive audience and as a result, massive business success. It won’t be wrong to say that in today’s age, advertisement without social media involvement is like a tree that doesn’t bear fruit. Social media marketing is important to:

• Increase web traffic

Social media marketing is not only a great mean of communication but it is the most effective way to advertise your website. Once one posts the link of your website on social media profiles, one can clearly observe an immense increase in the web traffic. Websites like Facebook, Twitter, Ask and Google plus have provided the business owners and entrepreneurs an incredible platform for better advertising and marketing of a business.

• Make a direct interaction with customers

It is a significant business tactic to make direct interactions with the customers. It gives a chance of becoming able to understand their needs and demands in order to offer new products and brands accordingly. Also, direct communication is always appreciated by the general public. In case of celebrities and media related personalities, having an opportunity to directly make a conversation with their idol is a fan’s biggest dream.

• Gaining feedback to remove failings and improve performance

Social media marketing provides an opportunity to acquire genuine feedback from the customers and users. It gives the business owner a chance to pin point the exact failings and bring about positive alterations in them. As a result, such practice highly improves the business performance and profit.

• Genuine comparison

It is thanks to social media that it has become possible to track a genuine comparison between different businesses. The business owner can easily understand the competition and play the right card accordingly once he is aware of his standing in the market.

Most beneficial social media strategies

• Creating more and more links

Social media is the legitimate and most liable marketing area. It is, therefore, important to use it perfectly. By creating more and more links, the popularity of a business increases. The circle of advertisement increases by every single click. It becomes possible when a business has profiles, groups and pages on every social media website like Facebook, Twitter, Pinterest, etc.

• Introducing blogs

Blogging is a great technique to gain customers. One can advertise their business in whatever the way they want to advertise. The use of colorful and interactive graphics, dynamic layouts and capturing content has enhanced the popularity of blogging in the past few years, more than ever.

Conclusion

Social media marketing is a broadly used practice to upsurge business performance. One can advertise, interact and later on track the performance – all through social media marketing tactics and strategies.

Why Keyword Planning is Important?

Keyword planning is an important activity because it allows website owners to effectively use the most searched keywords in their web contents.

Google Keyword Planner
For a more successful keyword planning, it is recommended to use Google Keyword Planner. It may not be the perfect tool but it is considered as one of the most effective tools for keyword searching. What more can be effective than a keyword tool that provides the right volume of keyword numbers because they came right out of the source? Google is undoubtedly the best place to go to get the best keywords.

Pros and Cons of Google Keyword Planner

Recently, Google made an announcement regarding the replacement of its free keyword search tool with the Keyword Planner – Google’s integrated PPC tool. With that change, SEO experts are wondering what to do now.
Google’s decision to launch the Keyword Planner means the continued focus on providing support for PPC advertisers than for organic keyword search marketers. This means that Keyword Planner is focused more on PPC ads.

PROS
1. Keyword volume can now be viewed on hyper-local basis. This means that users can see search volume not only for their city area but also into surrounding areas.
2. Keyword Planner can divide the keyword into suggested sets.
3. There is a good feature called Multiply Keyword Lists that allows users to search based on combinations of terms from two lists.
4. It is possible to filter out the keywords under specific search volume.
5. Users can search up to more than 100 words, unlike in the previous free tool.

CONS
1. Some features are no longer available like Exact, Phrase and Broad
2. Keyword Planner is not good for researching trending topics. Users need to use another tool for that, the Google Trends.
3. Users cannot search for terms that are closely connected to their words.
4. Device targeting has been removed.
5. Global Search is now the default search options being called All Locations and if you need to search locally, you are going to have to drill down further for your specific area.

Keyword Volume Search Alternative Tools

For those who are a bit annoyed with this latest change from Google, there are other alternative tools that you can use for your keyword volume search. The following are some of the best free keyword volume tools available on the web today:

1) Google Webmaster
2) Bing Keyword Tool
3) WordTracker
4) SEMRush

Conclusion:
Keyword planning is undoubtedly one of the best Internet marketing techniques today. Every website owner knows that importance of being able to view their keyword volume in order to see how their competitions are doing. It has also become vital to use more than one keyword volume search tool because data can significantly vary based on where it comes from.

Using Google’s Keyword Planner is recommended because it comes from a trusted company. But it is also advisable to try other free tools because it allows you to have a bigger view of how many times a keyword has searches from different sources. For instance, you can view how many searches one keyword has from Google and Bing.

For your keyword planning activities, it would be best to stay with Google and then incorporate one or two other of the given free tools.

Content marketing

What is Search Engine Optimized content?

In general terms, search engine optimized content may refer to a web content with an appropriate keyword optimization. Here, the important thing to be noticed is that this is never enough. Search engine optimized content is not a bunch of keywords being used round and about in an article. In fact, such practice is never even considered effective SEO. While writing content for websites, it is important to target just the right audience who are most likely to become your customers in the future.

Creating engaging content

The most important thing to be kept in mind while creating web content is to make sure that the content being published is engaging enough for the viewers to keep visiting the website. Of course, they will only visit a website once again only when the content captures their interest and that is possible only when the content created hits their benefits.

How to create capturing content?

Given are some of the very important and unfortunately neglected techniques to create and engaging content without even a lot of effort.

Addressing the general public

Now that we are aware of the fact that web content needs to be interesting to read as well as smoothly conveys the message we want to convey in the first place. For example, if we are advertising “a specific watch”, we shall first address the general problems faced by watch users, they seriously demand to be fixed. Later and very patiently, the writer should deliver the message that “our watch carries the exact feature you might be looking for”.

Put yourself in the reader’s shoes

There are some very basic needs the customers always wished to be fulfilled and are sadly never even talked about. It is all about digging into the general public’s interest and putting yourself in the reader’s shoes, only then can we really have an idea of what we should write for them to capture interest right away.

Use bold words, block letters

Always remember that “first impression is the last impression”. When it comes to writing web content, the reader’s first impression is an article’s first look. You need to make your content pretty and interesting. Plus, it is imperative to use bold words and block letters at appropriate times. Block letters are used in persuasive writing when you want to put massive stress on a word. Bold words are used to indicate words with utmost important in a paragraph and so on.

Use headings and sub headings

No one ever has the time to read a lengthy paragraph. So you need to make headings and sub headings just to make it easier for the viewer to read. Although, it must be noted that all headings are very interesting.

Conclusion

Writing SEO content isn’t only about keyword optimization, it is about creating an interesting, qualitative and error free content that plays substantial role in increasing web traffic.

White Hat SEO

What is SEO (Search Engine Optimization)?

Search Engine Optimization refers to the practice of using genuine techniques and strategies in order to improve search performance or to enhance web traffic of a specific website. White hat SEO is nowadays a popular approach that is being implemented by almost every credible website and blog.

Keeping it White hat

Give a vast set of strategies and ideas, it is completely up to the smartness of the web master to pick specific method or methods to increase SERP (Search engine results performance). However, it is also important that they bound their tactics within the given set of rules provided by Google to keep completely legitimate. Provided every set of rubrics, the most successful SEO experts have all came down to the following three most authenticable and lucrative SEO practices.
1. Creating backlinks
2. Link building
3. Keyword optimization

Creating backlinks

The most important thing to be taken care of while creating backlinks is that your backlink must incapacitate authenticated and highly relevant content to the top level domain. This means that a backlink is considered genuine and strongly powerful only if the major keyword topics are the same. Generally, the term “anchor text” (short text description of the HTML back) is used to elaborate the idea. Most popular search engines like Google use the information in the anchor text to identify if the content in the backlink is a really relevant to the text on the web page or not. If yes, the backlink is termed to be authenticated and genuine. Whereas, if that’s not the case, such enactment is considered immensely unprofessional and this is called black hat SEO. Not to mention, it is totally disapproved by the search engines (Google).

How to build authenticated backlinks?

The best and most recommended way to create backlinks is to make social media websites in use. According to the most qualified web masters and SEO experts, social media websites are the most authenticated and legitimate platforms of creating backlinks. Among these, four of the most fruitful recommendations are
• Google profiles
• Linkedin.com
• Digg
• And, Foursquare

Keyword optimization

Keyword optimization is the second most popular and recommended SEO strategy. It is the job of the content writers to make the text completely keyword optimized. Majorly, the top most text that are mostly the titles and headings, must have the selected keyword domain.
Summarily, white hat SEO is the ethical SEO. Keeping in between the search engine’s made regulations and the boundaries, avoiding spam links and creating genuine and authenticated keyword optimized content in order to enhance web traffic to the website and increasing page rank: this is called white hat Search engine optimization.