Category Archives: content marketing

Content marketing

What is Search Engine Optimized content?

In general terms, search engine optimized content may refer to a web content with an appropriate keyword optimization. Here, the important thing to be noticed is that this is never enough. Search engine optimized content is not a bunch of keywords being used round and about in an article. In fact, such practice is never even considered effective SEO. While writing content for websites, it is important to target just the right audience who are most likely to become your customers in the future.

Creating engaging content

The most important thing to be kept in mind while creating web content is to make sure that the content being published is engaging enough for the viewers to keep visiting the website. Of course, they will only visit a website once again only when the content captures their interest and that is possible only when the content created hits their benefits.

How to create capturing content?

Given are some of the very important and unfortunately neglected techniques to create and engaging content without even a lot of effort.

Addressing the general public

Now that we are aware of the fact that web content needs to be interesting to read as well as smoothly conveys the message we want to convey in the first place. For example, if we are advertising “a specific watch”, we shall first address the general problems faced by watch users, they seriously demand to be fixed. Later and very patiently, the writer should deliver the message that “our watch carries the exact feature you might be looking for”.

Put yourself in the reader’s shoes

There are some very basic needs the customers always wished to be fulfilled and are sadly never even talked about. It is all about digging into the general public’s interest and putting yourself in the reader’s shoes, only then can we really have an idea of what we should write for them to capture interest right away.

Use bold words, block letters

Always remember that “first impression is the last impression”. When it comes to writing web content, the reader’s first impression is an article’s first look. You need to make your content pretty and interesting. Plus, it is imperative to use bold words and block letters at appropriate times. Block letters are used in persuasive writing when you want to put massive stress on a word. Bold words are used to indicate words with utmost important in a paragraph and so on.

Use headings and sub headings

No one ever has the time to read a lengthy paragraph. So you need to make headings and sub headings just to make it easier for the viewer to read. Although, it must be noted that all headings are very interesting.


Writing SEO content isn’t only about keyword optimization, it is about creating an interesting, qualitative and error free content that plays substantial role in increasing web traffic.