Category Archives: seo

What are Keyword Rankings?

If you’re managing SEO for a website, that means you also have to measure your impact. But, how do you do that effectively? And is that data really telling you the full story of your quest for organic traffic?

Nobody ever said SEO was easy, but with SerpYou’s Keyword Rankings tool, measuring your optimization successes is a snap. Not only does Keyword Rankings provide actual ranking data from real-life searches in Google and Bing, but also impressions and clicks, alongside valuable metrics from Google Analytics and Google AdWords.

Please your clients with legit rankings data

Your clients want rankings. SerpYou is committed to authorized data. Our Keyword Ranking tool rivals traditional ranking tools and reports with authorized average ranking data that comes directly from Google Webmaster Tools.

Get unparalleled insights about keyword value

This is a whole new level of keyword ranking data. Get your average keyword rankings side-by-side with impressions, click-through rates, visits, search volume and more. Toggle metrics on and off for dozens of views.

Focus on keyword groups for better analysis

Click one button to filter by branded keywords; click another for non-branded ones. Or filter by all your ranking keywords, and then by all your non-ranking ones. Analyze and decide if you need to adjust your strategy.

View your website’s keyword ranking history

SerpYou stores all this data for the life of your account so you can study, report and analyze it to your heart’s content. In fact, keyword ranking histories offer some of the most unique perspectives on a website’s organic traffic you can get.

To get started, simply authorize your Google Webmaster Tools account and we’ll take it from there.

Backlinks for Websites-Most reliable way of Viral Marketing

Websites depend on a lot of marketing techniques and use of backlinks is one such important technique. Backlinks are also known as inward links, inlinks, inbound links, and these are incoming links to a site or a wee page that are received by web nodes from other websites.

Why Backlinks are Important

Originally, backlinks are vital for web navigation, today though these links are significant because of SEO or search engine optimization. The more backlinks are there, the more popular a website or webpage is, and this results to high ranking position on search engine results.
Search engines utilize the amount of backlinks a website has in order to determine the site’s ranking in search engine results, as well as its importance and popularity. There are several SEO techniques being used in the attempt of Internet marketers to boost the number of the backlinks that will point to their sites. There are free techniques that can be used easily by almost anyone, while other methods (e.g. linkbaiting) need some marketing and planning in order to work.

There are websites that stumble naturally on link baiting like those with contents about celebrities. When there is a linkbait, it can only be expected that many websites are going to link to that baiting site because information is already in existence there and a lot of people are surely going to read that and click the links from there.

Factors Determining Backlinks Value

Many factors determine backlink’s value:
• Backlinks coming from authoritative pages on certain topics are considered very valuable
• Relevant keyword topics are also used in determining the value of backlinks
• Anchor text is another important factor because labels the page’s hyperlink

Types of Backlinks

There are basically two types of backlinks:
1. Dofollow and
2. Nofollow backlinks.

I. Dofollow backlinks are backlinks being followed by the search engine when they crawl a website. When a search engine crawler enters a page, it crawls the entire blog including its links, images and everything else, and when crawling dofollow links the crawler lands at the page. For instance, a page links to another page and once the crawler crawl the link it lands at the second page and that will result in faster site indexing. This will result to more traffic and higher page ranking.

II. Nofollow backlinks are the backlinks containing nofollow tags. These backlinks are easily ignored by search engine crawler and this means that even though they can provide good traffic, your page may not reach high ranking search results.

Conclusion

Backlinks are important for a website, not just because they can provide higher traffic into a website, but also because they can help your site or page gets high ranking search engine results. Basically, your website needs to be linked to popular pages so that you can get higher number of readers that could easily turn into possible buyers or customers.

If you want to boost the popularity of your web pages, you need to understand that use of backlinks is one of the most important Internet marketing strategies out there. Many site owners have been getting benefits from this specific method, and the good thing about it is that you wouldn’t have to really spend too much time and money just so you can take advantage of backlinks.

Know More about Link Building

Websites depend on a lot of marketing techniques and use of backlinks is one such important technique. Backlinks are also known as inward links, inlinks, inbound links, and these are incoming links to a site or a wee page that are received by web nodes from other websites.

Why Backlinks are Important

Originally, backlinks are vital for web navigation, today though these links are significant because of SEO or search engine optimization. The more backlinks are there, the more popular a website or webpage is, and this results to high ranking position on search engine results.
Search engines utilize the amount of backlinks a website has in order to determine the site’s ranking in search engine results, as well as its importance and popularity. There are several SEO techniques being used in the attempt of Internet marketers to boost the number of the backlinks that will point to their sites. There are free techniques that can be used easily by almost anyone, while other methods (e.g. linkbaiting) need some marketing and planning in order to work.

There are websites that stumble naturally on link baiting like those with contents about celebrities. When there is a linkbait, it can only be expected that many websites are going to link to that baiting site because information is already in existence there and a lot of people are surely going to read that and click the links from there.

Factors Determining Backlinks Value

Many factors determine backlink’s value:
• Backlinks coming from authoritative pages on certain topics are considered very valuable
• Relevant keyword topics are also used in determining the value of backlinks
• Anchor text is another important factor because labels the page’s hyperlink

Types of Backlinks

There are basically two types of backlinks;

1. Dofollow and
2. Nofollow backlinks.

I. Dofollow backlinks are backlinks being followed by the search engine when they crawl a website. When a search engine crawler enters a page, it crawls the entire blog including its links, images and everything else, and when crawling dofollow links the crawler lands at the page. For instance, a page links to another page and once the crawler crawl the link it lands at the second page and that will result in faster site indexing. This will result to more traffic and higher page ranking.

II. Nofollow backlinks are the backlinks containing nofollow tags. These backlinks are easily ignored by search engine crawler and this means that even though they can provide good traffic, your page may not reach high ranking search results.

Conclusion

Backlinks are important for a website, not just because they can provide higher traffic into a website, but also because they can help your site or page gets high ranking search engine results. Basically, your website needs to be linked to popular pages so that you can get higher number of readers that could easily turn into possible buyers or customers.

If you want to boost the popularity of your web pages, you need to understand that use of backlinks is one of the most important Internet marketing strategies out there. Many site owners have been getting benefits from this specific method, and the good thing about it is that you wouldn’t have to really spend too much time and money just so you can take advantage of backlinks.

Why Keyword Planning is Important?

Keyword planning is an important activity because it allows website owners to effectively use the most searched keywords in their web contents.

Google Keyword Planner
For a more successful keyword planning, it is recommended to use Google Keyword Planner. It may not be the perfect tool but it is considered as one of the most effective tools for keyword searching. What more can be effective than a keyword tool that provides the right volume of keyword numbers because they came right out of the source? Google is undoubtedly the best place to go to get the best keywords.

Pros and Cons of Google Keyword Planner

Recently, Google made an announcement regarding the replacement of its free keyword search tool with the Keyword Planner – Google’s integrated PPC tool. With that change, SEO experts are wondering what to do now.
Google’s decision to launch the Keyword Planner means the continued focus on providing support for PPC advertisers than for organic keyword search marketers. This means that Keyword Planner is focused more on PPC ads.

PROS
1. Keyword volume can now be viewed on hyper-local basis. This means that users can see search volume not only for their city area but also into surrounding areas.
2. Keyword Planner can divide the keyword into suggested sets.
3. There is a good feature called Multiply Keyword Lists that allows users to search based on combinations of terms from two lists.
4. It is possible to filter out the keywords under specific search volume.
5. Users can search up to more than 100 words, unlike in the previous free tool.

CONS
1. Some features are no longer available like Exact, Phrase and Broad
2. Keyword Planner is not good for researching trending topics. Users need to use another tool for that, the Google Trends.
3. Users cannot search for terms that are closely connected to their words.
4. Device targeting has been removed.
5. Global Search is now the default search options being called All Locations and if you need to search locally, you are going to have to drill down further for your specific area.

Keyword Volume Search Alternative Tools

For those who are a bit annoyed with this latest change from Google, there are other alternative tools that you can use for your keyword volume search. The following are some of the best free keyword volume tools available on the web today:

1) Google Webmaster
2) Bing Keyword Tool
3) WordTracker
4) SEMRush

Conclusion:
Keyword planning is undoubtedly one of the best Internet marketing techniques today. Every website owner knows that importance of being able to view their keyword volume in order to see how their competitions are doing. It has also become vital to use more than one keyword volume search tool because data can significantly vary based on where it comes from.

Using Google’s Keyword Planner is recommended because it comes from a trusted company. But it is also advisable to try other free tools because it allows you to have a bigger view of how many times a keyword has searches from different sources. For instance, you can view how many searches one keyword has from Google and Bing.

For your keyword planning activities, it would be best to stay with Google and then incorporate one or two other of the given free tools.

White Hat SEO

What is SEO (Search Engine Optimization)?

Search Engine Optimization refers to the practice of using genuine techniques and strategies in order to improve search performance or to enhance web traffic of a specific website. White hat SEO is nowadays a popular approach that is being implemented by almost every credible website and blog.

Keeping it White hat

Give a vast set of strategies and ideas, it is completely up to the smartness of the web master to pick specific method or methods to increase SERP (Search engine results performance). However, it is also important that they bound their tactics within the given set of rules provided by Google to keep completely legitimate. Provided every set of rubrics, the most successful SEO experts have all came down to the following three most authenticable and lucrative SEO practices.
1. Creating backlinks
2. Link building
3. Keyword optimization

Creating backlinks

The most important thing to be taken care of while creating backlinks is that your backlink must incapacitate authenticated and highly relevant content to the top level domain. This means that a backlink is considered genuine and strongly powerful only if the major keyword topics are the same. Generally, the term “anchor text” (short text description of the HTML back) is used to elaborate the idea. Most popular search engines like Google use the information in the anchor text to identify if the content in the backlink is a really relevant to the text on the web page or not. If yes, the backlink is termed to be authenticated and genuine. Whereas, if that’s not the case, such enactment is considered immensely unprofessional and this is called black hat SEO. Not to mention, it is totally disapproved by the search engines (Google).

How to build authenticated backlinks?

The best and most recommended way to create backlinks is to make social media websites in use. According to the most qualified web masters and SEO experts, social media websites are the most authenticated and legitimate platforms of creating backlinks. Among these, four of the most fruitful recommendations are
• Google profiles
• Linkedin.com
• Digg
• And, Foursquare

Keyword optimization

Keyword optimization is the second most popular and recommended SEO strategy. It is the job of the content writers to make the text completely keyword optimized. Majorly, the top most text that are mostly the titles and headings, must have the selected keyword domain.
Summarily, white hat SEO is the ethical SEO. Keeping in between the search engine’s made regulations and the boundaries, avoiding spam links and creating genuine and authenticated keyword optimized content in order to enhance web traffic to the website and increasing page rank: this is called white hat Search engine optimization.