What is SEO (Search Engine Optimization)?
Search Engine Optimization refers to the practice of using genuine techniques and strategies in order to improve search performance or to enhance web traffic of a specific website. White hat SEO is nowadays a popular approach that is being implemented by almost every credible website and blog.
Keeping it White hat
Give a vast set of strategies and ideas, it is completely up to the smartness of the web master to pick specific method or methods to increase SERP (Search engine results performance). However, it is also important that they bound their tactics within the given set of rules provided by Google to keep completely legitimate. Provided every set of rubrics, the most successful SEO experts have all came down to the following three most authenticable and lucrative SEO practices.
1. Creating backlinks
2. Link building
3. Keyword optimization
The most important thing to be taken care of while creating backlinks is that your backlink must incapacitate authenticated and highly relevant content to the top level domain. This means that a backlink is considered genuine and strongly powerful only if the major keyword topics are the same. Generally, the term “anchor text” (short text description of the HTML back) is used to elaborate the idea. Most popular search engines like Google use the information in the anchor text to identify if the content in the backlink is a really relevant to the text on the web page or not. If yes, the backlink is termed to be authenticated and genuine. Whereas, if that’s not the case, such enactment is considered immensely unprofessional and this is called black hat SEO. Not to mention, it is totally disapproved by the search engines (Google).
How to build authenticated backlinks?
The best and most recommended way to create backlinks is to make social media websites in use. According to the most qualified web masters and SEO experts, social media websites are the most authenticated and legitimate platforms of creating backlinks. Among these, four of the most fruitful recommendations are
• Google profiles
• And, Foursquare
Keyword optimization is the second most popular and recommended SEO strategy. It is the job of the content writers to make the text completely keyword optimized. Majorly, the top most text that are mostly the titles and headings, must have the selected keyword domain.
Summarily, white hat SEO is the ethical SEO. Keeping in between the search engine’s made regulations and the boundaries, avoiding spam links and creating genuine and authenticated keyword optimized content in order to enhance web traffic to the website and increasing page rank: this is called white hat Search engine optimization.